The History of & Inspiration For Joules Clothing

Introduction: Who is Joules Clothing?

Joules Clothing is a British fashion company that was founded in 1988 by the Joules family. The company is headquartered in Market Harborough, Leicestershire, and sells men's, women's, and children’s clothing along with many lines of homeware, pet accessories and their “Friends of Joules“ range of other brands sold directly though Joule’s website

The company has over 400 stores across the UK, Ireland, France, Spain, Germany and Austria. It also has many international stockists of its products around the world. Joules Clothing’s main focus is on promoting British fashion with a fun and relaxed lifestyle feel.

Business Model & Social Responsibility

Joules, a British clothing company, is a pioneer in the sustainable fashion movement.

The company has taken steps to reduce their carbon footprint and have partnered with The Carbon Trust to reduce the carbon footprint of their materials. Their website states: "We believe that we can make a difference by reducing our impact on the environment."

Their commitment to sustainability can be seen through their many initiatives such as using organic cotton, recycling old clothes into new products, and using renewable energy sources.

The Inspirations Behind the Company's Design

Joules is a British clothing company that was established in 1989. The company's designs are inspired by the sea, countryside, and coastal life. The inspiration behind the company's design can be seen in their style of clothing.

The Joules story started back in 1989 when Tom Joule had a stand selling clothes at a country show in Leicestershire. Tom knew his customers well and could see they liked clothing that was practical, yet edgy. There was a huge difference between functional, built-to-last clothing and the bright and colourful styles that could be seen in towns and cities, there was nothing for people who wanted a balance of style and practicality. Many are still staples of the business today such as the harbour range which comes out every season, the wellies (of course!) or kids applique tops!

Tom and his small team were living the life his customers were leading, so they were constantly overflowing with ideas and inspiration. They set about reinventing traditional British clothing by adding twists to classic pieces. Many of Joules’ garments had an element of surprise – a purposefully mismatched button, a contrast colour hiding underneath a collar or even a printed lining.

"All we’ve ever done at Joules is stay true to our values. Delivering fun and quality, for families enjoying time together." - Tom Joule

Joules & Pet & Country

We are delighted to be a retailer of Joules here at Pet & Country and you can check out some of the stock here.